You know their names – Jim Morrison, Jimi Hendrix, Janis Joplin; rock legends forever immortalized by their fast and wild combination of music and lifestyle. Their deaths have a deeper significance, though: all three died at the age of 27. Not only that, but 31 other reverred musicians, their individual stories spanning several generations, have also passed on at that same early age.

Freak coincidence? The 27's: The Greatest Myth of Rock and Roll, a book by Eric Segalstad and Josh Hunter, seeks to unravel this mystery. Spanning 312 pages, complete with original color illustrations, The 27's doesn't make a case for an off-the-wall conspiracey theory, but rather examines the toll that fame, pop culture and a life of excess can take on the human spirit. Rock music's history is deconstructed and examined, with thoughts pertaining to astrology and numerology applied throughout the book.

Fans of blues pioneer Robert Johnson, tragic Nirvana frontman Kurt Cobain, and Rolling Stones founder Brian Jones will be pleased to find their idols within the pages of The 27's.