You know the green rush is here to stay when it’s made it to reality TV. truTV has ordered a pilot for Medicine Man, which will follow the family that owns the largest Colorado dispensary since marijuana’s legalization in January.

via Deadline:

Medicine Man, from Tony Krantz’s Flame Ventures and Wilshire Studios, centers on the Williams family behind the Medicine Man Marijuana Dispensary in Colorado who are a far cry from the stoner stereotypes associated with the people at the center of the legal marijuana industry. Ten members of the Williams family, spanning three generations, work in the business, which has a strict code of conduct for its employees. The show will chronicle the struggle to build a marijuana dynasty as well as the trials of the Williams’ unusual family life, as they ride the wave of a modern-day green gold rush.

Medicine Man demonstrates truTV’s commitment to create shows that provide a fun take on the unique subcultures and characters that will resonate with our target audience of young adults,” said Chris Linn, president, head of programming for truTV. “We’re very excited to be the first network to put the new legal marijuana business front and center in a brand new television series.”

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