[Time for An Upgrade] • Here at the Moses 2.0 project, we believe in building systems that truly work for all the "stake holders" involved, that is, for all of those who interact with the system. For that reason, it is imperative for us to construct "archetypal" profiles of those people, groups, organizations and systems that will interact with our new Moses 2.0 system. These profiles are commonly referred to as "Persona" documents. Subsequently, we can refer back to the defined personas in our spec with an understanding of their motivations for interacting with the system, and an awareness about what they are interested in adding to the system and what they want to get out of it. We begin by examining the nature of one of the central entities in Moses 2.0: G.O.D.


Good Old Diebold (G.O.D.) is a corporation:

Main Entry: cor·po·ra·tion
Function: noun

Etymology: Late Latin corporatio, from Latin corporare to form into a body, from corporcorpus body
: an invisible, intangible, artificial creation of the law existing as a voluntary chartered association of individuals that has most of the rights and duties of natural persons but with perpetual existence and limited liability

Which is to say; it is a reification:

tr.v. re·i·fied, re·i·fy·ing, re·i·fies
To regard or treat (an abstraction) as if it had concrete or material existence.

G.O.D. is an idea or an intent given corporal form. Interestingly, the people that reify corporations generally do so in order to limit personal responsibility and liability. Then the high executives act in the name of G.O.D. with protection from direct judgment. Earthly courts may judge the acts of the corporation, but only the corporation can bring punishment to those who act inappropriately on it’s behalf. These people in turn speak for the corporation, and therefore must satisfy themselves that they have been adequately punished for their own wrong doing.

There is a higher power, however, that the high executives of G.O.D. do have to answer to: The Board. The Board represents an abstract will or spirit that is embodied in what may appear to be "every day people." Another way to think of The Board is as people that we know: our Father, our Son, our collective spirit. It’s in the name of these people that the high executives perform G.O.D.’s acts all over earth. The Board is generally thought of in terms of Father and Son, as it is inherently a patriarchal energy; our Mothers and Daughters don’t come into the equation too much.

The people who work for G.O.D. strive to embody the will of The Board in all that they do. Each individual acts according to the dress code and the policies of the corporation, as he or she interprets them. When an individual has uncertainty regarding the correct interpretation of a particular policy, the organizational hierarchy provides a place for them to go and receive guidance.

Ultimately the true corporal manifestation of G.O.D. is the aggregated actions of all those who act in its name. It would be fair to say that G.O.D. is in each of its workers. The action of each of the parts builds the reification that is the corporation, and the corporation transcends the acts of any specific individual.

Each worker of G.O.D. performs those actions that he or she believes to be in the best interest of The Board, as passed down through the hierarchy. These actions often, subtly, compromise the individual’s inherent beliefs, but by striving for the will of G.O.D., a worker hopes to gain future rewards, such as a promotion, a "raising up" that only the worthy can hope to attain. Sometimes these subtle compromises accumulate, and despite the best intentions of all its individual workers, the reification that is G.O.D. has terrible things done in its name. But that’s okay…. The motivating intentions were pure, after all. Which is why G.O.D. is entitled to maintain Limited Liability status.




[1] Modern Language Association (MLA): "corporation." Merriam-Webster's Dictionary of Law. Merriam-Webster, Inc. 17 Feb. 2007. <Dictionary.com http://dictionary.reference.com/browse/corporation>.

[2] Chicago Manual Style (CMS): “reification”. Dictionary.com. The American Heritage® Dictionary of the English Language, Fourth Edition. Houghton Mifflin Company, 2004. http://dictionary.reference.com/browse/reification (accessed: February 17, 2007).