In December 2014, Dr. Gino Yu gave a talk on Transformational Music at Singapore’s International Music Summit (Asia-Pacific). Dr. Gino Yu is a PhD Consciousness Researcher, Director of Digital Entertainment and Game Development and Founding Head of the Multimedia Innovation Center at Hong Kong Polytechnic University, and founder of Hong Kong Digital Entertainment Association. Gino’s research focuses on the application of media technologies to cultivate creativity and promote enlightened consciousness. He has spoken at international events including TED, the World Knowledge Forum, the Cannes Lion Festival, rAsia, and the Creative Leadership Summit. He organised Asia’s first video game conference in 2001, hosted the 2009 edition of the Toward a Science of Consciousness Conference, Wikimania 2013, and co-curates TEDxHongKong.
The International Music Summit is an educational, inspirational and motivational thought leadership platform dedicated to creating awareness of, and appreciation for, electronic music, the artistry related to DJ-ing and all related popular art forms, primarily through the presentation of summits and events that celebrate the historic and ongoing contribution of the genre to art and culture worldwide.
In his keynote address, Gino explores the relationship between music and physiology noted by its impact on our brain waves and emotions. By looking at ancient cultures, such as the Chinese language, he draws on the deeply rooted connections between music and healing. Likewise, dances that induce trance states are noted in a variety of cultures, underlining its global nature.
He supports his thesis by referencing the film “Electronic Awakening,” stating: “…‘Electronic Awakening’ …makes the insight that Electronic Dance Music Culture today is the globalization of trance practice that has been happening around the world since the advent of man.” While these increasingly popular music festivals are made with the intent of providing these trance-like experiences, many of the festivals ultimately highlight a lifestyle rather than a temporary escape or entertainment experience.
By looking at work such as Joseph Campbell’s Hero Journey and Carl Jung’s symbolism–which offer ways to explore our inner workings–that yield culture, society, nature and the transcendent, the understanding and engineering of these elements give us the bigger picture of our global society and potential ability to change it.
Gino touches on the rise of new creative technologies, companies and events that induce transformation. He cites examples such as EEG (encephalogram test), SubPac; a bass holster that creates bass experience for walking, the company Think that uses technology that wires a current to your brain, Dubspot training and talent development, and festivals like Wonderfruit and ZookOut.
To learn more, including differences between the East and West cultures and why EDM has had a different development in Asia, watch the video:
IMS – THE HISTORY The International Music Summit presented by Pete Tong was created in 2007 to inspire debate, discuss and help implement change in electronic music. It is now “The Premier Platform for Thought Leadership in Electronic Music”. IMS began when electronic music was at rock bottom; Ibiza was the place where the industry always congregated every summer, so naturally it was the platform to begin our vision. IMS continues to pave the way in the electronic music industry. Described by media as “the TED of music conferences”, in 2013 three IMS panels were voted in the Top 10 electronic music debates of all-time by the Beatport platform. The IMS calendar year starts in April with IMS Engage in Hollywood and then onto IMS Ibiza in May – the main event. The ambition of IMS is to continue to grow, continue the debate and help the genre to innovate.