Keyframe is honored to present at this year’s OZORA Festival from July 30 – August 5th in Hungary, and to share Festival Culture artifacts and a Psybient DJ set! In honor of this event, Keyframe shares a preview of this presentation and invites readers to learn more about various media projects and allies.

Julian’s Ozora Presentation info: https://ozorafestival.eu/programs/chambok-house/julian-reyes/

Throughout the years, festival culture has been evolving in various ways. Some intentional festivals are distinguished by features such as panels, workshops, drum circles, ceremonies, art installations, permaculture, healthy eating, bodywork, meditation, consciousness, sexuality, consent classes, flow arts, Leave No Trace policies, and much more. 

It’s plain to see the strong influence and impact that creating jewelry, clothing, music, musical instruments, visuals, deco, art, etc., has on mainstream culture. This fact inspired Keyframe CEO Julian Reyes to specifically look at the media that chronicles the evolution of Festival culture itself, ie: books, documentaries, blogs, etc. 

Termed Festival Culture artifacts, these are special items that retains the energy, information, and socio-cultural context from whence they originated. 

For example, Burning Man  (although considered more than just a festival) has influenced millions, including pop culture. Since the 1997 release of “Burning Man” by John Plunkett and Brad Wieners, dozens of titles have been published about the event and the culture, such as: “Art of Burning Man” – Second Edition by NK Guy, “Playa Fire: Spirit and Soul at Burning Man” by Stewart Harvey, “Dusty Playground” by Zippy Lomax, “Black Rock City, NV: The Ephemeral Architecture of Burning Man” by Philippe Glade, “The Tribes of Burning Man: How an Experimental City in the Desert Is Shaping the New American Counterculture” by Steven T. Jones, and dozens more! 

Another example of festival culture artifacts is Lucidity Festival’s beautiful Oracle Mythos decks. It interweaves symbolic art with mythic metaphor, spiritual archetypes, and dream concepts, opening a portal to internal reflection and timeless wisdom. This 55-card deck is meant to operate as a stand-alone oracle deck, and features the work of 22 visionary artists, such as Android Jones, Amanda Sage, Mark Henson, Krystle Eyez, and Cameron Gray, to name a few. With cards based on Lucidity’s past iterations with themes of Awake in Your Dreams, The Totem’s Return, Universe, Kindred Quest, Crossroads, Eudaimonia, and Rising Dawn, the deck chronicles the event’s evolution across the years.

For a glimpse into creating festivals, Jamaica Stevens’ “Reinhabiting the Village” book dedicated one chapter to Holistic Festival Production. The book explores how modern-day festivals can align attendees with the rhythms of the earth, encourage connection to place, create cultural trade routes for sharing with multiple cross-sections of communities, and become prototypes of innovative systems for permanent settlements.

Another visual foray into festivals is “Tribal Revival”, narrated by Erik Davis and photographed by Kyer Wiltshire, which reveals and vividly documents the burgeoning Transformational culture phenomenon, depicting the pantheon of extraordinary characters and living avatars who inhabit these events.


Photo: Ozora Festival 2017 by Amit Itach

A prominent figure in documenting festival culture is Graham St. John, PhD, an Australian cultural anthropologist with research interests in electronic dance music cultures, the Burning Man movement, the anthropology of religion, alternative religious movements, and entheogens. Among his eight books are “Global Tribe: Technology, Spirituality and Psytrance” (Equinox, 2012), “Technomad: Global Raving Countercultures” (Equinox, 2009), and Mystery School in Hyperspace: A Cultural History of DMT (North Atlantic Books 2015), and the edited collections Weekend Societies: Electronic Dance Music Festivals and Event-Cultures (Bloomsbury 2017) and Rave Culture and Religion (Routledge 2004). He currently works in the Dept of Social Science, University of Fribourg, Switzerland, as Senior Research Fellow for the Burning Progeny project. He is Executive Editor of Dancecult: Journal of Electronic Dance Music Culture.

For more on his far-ranging work, visit his website, read  an interview on Psyculture, view a recent article on BM and gift culture, and see http://www.dj.dancecult.net.


Photo: Graham St. John at Ozora 2016


Photo: Ozora Festival 2017 by Amit Itach

There are also several films that figure as festival culture artifacts. Directed by Ian MacKenzie and Nicole Sorochan, “Amplify Her” follows Electronic Dance Music artists battling demons from their painful pasts to emerge as beacons in the global festival scene. Blondtron, Applecat and Lux Moderna overcome isolation, illness, and gender bias to give life to their creativity. This visually dynamic film weaves animated motion comics created by the characters to offer intimate access into the colourful worlds of emerging female artists. Rather than ask the expected: “why aren’t there more women in this male dominated scene?”, we wonder: “what is unique about feminine expression and how might we all benefit when it flourishes?”


Photo: Kytami, CloZee, Lux Moderna, Blondtron, A Hundred Drums, and Applecat

Another example is “Electronic Awakening”, an ethnographic documentary film by Director / Producer Andrew Johner that investigates the spirituality of Electronic Dance Music culture and its ties to ancient shamanic rituals. The film features dozens of experts, visionaries, and published authors who explore the premise that “Electronic Music is spiritual technology that allows access to higher states of consciousness”. It was filmed over a period of 5 years at events such as Burning Man, Earthdance, LoveFest, Moontribe, Wicked, Shambhala and the Boom Festival in Portugal.

Tackling the important issue of permaculture is The Polish Ambassador’s “Permaculture Action Tour Film.” Following the success of The Polish Ambassador’s Permaculture Action Tour in Fall 2014, the tour covered over 9,000 miles to 33 cities and 19 states, from San Francisco to New York City. In that time, tour videographer Zac Fabian documented the entire 6 weeks on video, with over 40 interviews with permaculture designers, educators, and practitioners in some of the most sophisticated sites in the country with so much knowledge to share. The film chronicles the tour and how the Polish Ambassador would invite attendees to the show to participate in various permaculture and restorative projects the following day in their city. The film can be watched here.


Permaculture Action Tour 2014


Photo: Jamie Seed


Photo: Silverstone Media

The evolution of Festival Culture media is in constant motion, as it has found its way into VR, most notably with Android Jones’ Microdose VR, a new medium of artistic expression never before possible. It combines art, music, and dance into a real-time virtual reality gaming experience. This project combines custom built software, Android’s artwork, and several HTC Vive stations which allows participants to control the world inside the dome. Android Jones has also created SAMSKARA, a stunning, fully immersive, dome film of specially designed 360-animations and soundscapes produced in collaboration with Fulldome Lab. A unique approach combining digital technology and modern design, it penetrates the viewer’s entire experience, pushing the boundaries of imagination through specially designed animations and soundscapes.


Photo: Screen capture from realtime play inside MicrodoseVR

Another example is the Galactic Gallery by Zach Krausnick of Bearded Eyes and music by David Starfire; an aesthetically driven experience exploring intersections between traditional art and the emerging meta mediums of virtual and augmented reality. It is an art gallery featuring 10 world renowned artists with holographic effects on over 20 unique art pieces only possible in virtual reality. Traditional mediums are reimagined with effects only possible in a virtual reality and new methods of creating and interacting with art are explored. Paintings and sculpture by these artists are given special treatment to be more engaging in the Virtual environment with custom shaders and bespoke animation – layers extrapolated to give some paintings depth while others have subtle effects that are only possible in the digital realm. The sound design is specifically tailored for the SUBPAC physical audio device for an immersive experience. The artists featured are Android Jones, Mars-1, Chris Dyer, Mugwort, Mear One, Xavi, Raul Casillas, Luke Brown, Amanda Sage, and Hans Haveron. The artwork was curated in part by Archival Ink Gallery.

Chronicling festival culture is of great value and importance. International Festivals serve as karmic airports, where people from different countries, socio-economic, and religious backgrounds and experiences share information about the world. As a petri dish that allows for cultural exploration and understanding, tracking these projects facilitate the dissemination of this vast knowledge. The workshops, panels, and classes serve as conduits of growth to attendees and allow presenters to inspire others to contribute to improving the world via their own creations and contributions, as well as through the sharing of the work in their perspective communities. As the recent VR-based work shows, the evolution of festival culture is an ongoing, global cultural phenomenon.

These are but a few examples of the transformational impact of artifacts. The media artifacts proliferate information far and wide, and people who do not have access to the events can still learn and be inspired by the media. The media allows for speakers, presenters, artists, and attendees to understand in a deeper level the evolution of the culture through the work. They can see a film, read a book, enjoy art and be inspired by the particular essence of the media at hand. Further transformation is facilitated by the networking and connectivity that happens at film screenings, book readings, Burning Man regionals, community events, etc., allowing the media to become beacons of the culture that inform and inspire society in different ways.

Keyframe-Entertainment is honored to support the evolution of this culture. As CEO of Keyframe, Julian Reyes has been creating and supporting Festival Culture media for many years. With past far-ranging work in Transformational culture and Entertainment as Artist Manager, Event/Festival Promoter, Creative Director, and Producer, Julian has Executive Produced a range of projects including films, books, music, and events. He is the Executive Producer of Andrew Johner’s “Electronic Awakening” (and managed its worldwide screening campaign of over 160 venues), Jeet-Kei’s “The Bloom Series” Episode 3, and the community book project by Jamaica Stevens, “ReInhabiting the Village.” Yet another book project that he helped produced includes Darren Minke’s “Alchemistas – Beyond the Veil”, an unprecedented collection of 55 of the World’s Best and Emerging Visionary Artists. Most recently, Julian Executive Produced Fifer Garbesi’s “Con Te Damanhur”, a Virtual 360° experience of Damanhur, the “laboratory of the future for humankind” now available on Oculus. This project offers a rare opportunity to glimpse into this ecovillage and spiritual community situated in the Piedmont region of northern Italy.

On October 17th, Keyframe will showcase the nexus of Electronic Dance Music & VR at The Great Northern. We’re inviting thought leaders at the intersection of both industries to showcase their latest work and upcoming projects. We’re honored to bring you Exhibitors and Featured Experiences to stimulate and educate at all levels. Exhibitors include: The Virtual Rave, Galactic Gallery, TribeXR, Visual Reality, and Torkom Ji; with Featured Experiences by: Fantasynth, NewPathVR. This curated event is brought to you by Keyframe-Entertainment, ImagineX Productions, and ARTandVR.

Bookmark the event on Facebook and contact us if you’d like to participate!

 

To learn more about OZORA Festival and for tickets, go to: https://ozorafestival.eu/.

The OZORA festival event derives its name from the location where it is held, near a small village in Dádpuszta, Hungary, every year since 2004. The first party was called Solipse and took place during the solar eclipse of August 11, 1999. The OZORA festival (with Solar United Natives festival) is one of the two sizeable Psytrance festivals in Hungary, and is one of the fastest growing Psychedelic Trance festivals in the world.


Photo: Ozora 2017 by Gergely Somogyi Photography