Mythology of Business Part 2: The Dark Side

curcio

Despite the exciting creative possibilities posed by new
media, the danger presented
by the presence of myth in modern media is paramount, and must be considered
outside the mythic framework of industry, which reduces the
material world to a matrix of profit and risk.

Mythology of Business Part 1: The Veil of Ignorance

shell

Myth is so entrenched in the nature of business
that it is often overlooked within the advertising rhetoric of capitalism, even
if the building of a mythology is the centerpiece of all effective branding.  Myth may be encoded in any medium, but its defining characteristic is its
psychological function.

A Farewell to Advertising

billboard

Digital advertisers track your online
behavior, creating a detailed personal profile that is owned by the
company that constructs it, which can do whatever it pleases with that
information, including sell it. Emerging
technologies could support a different model that respects our privacy,
acknowledges our intelligence, and responds to actual needs, not manufactured
desires.

The Not-So-Comfortable Concentration Camp

keyhole

Propaganda tactics developed
during World War I are now the foundation for our entire addiction-based
consumer system. The dehumanizing
force we now call "public relations" has been targeting demographic groups since the 1920s, starting with the American housewife.

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