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Zen in the Art of Commercial Cuisine

Stephen Hershey

In February 2008, the HOV Group opened Zen Burger, an “environmentally friendly” fast food restaurant, to challenge the perspective of unhealthy fast food. According to studies, meat-processing and animal agriculture generates more greenhouse gases than the world’s transportation vehicles combined. Zen Burger's "ZenMeats" provide the look and taste of familiar products, processed wholly from unaltered vegetables, grains, and soy.

While Zen Burger is an active alternative to fast food, is it really changing perspectives or just another commercial response to green lifestyles?

 

7-1-08

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