Looking back on the hopes held for digital culture in light of growing concerns over surveillance, advertising, neuromarketing and the like one might wonder what happened to turn the dream into a lousy cold war sitcom.
Evolution, life, mind, and the technium are infinite games. Their game is to keep the game going. To keep all participants playing as long as possible. They do that, as all infinite games do, by playing around with the rules of play. The evolution of evolution is just that kind of play.