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curcio

Mythology of Business Part 2: The Dark Side

Despite the exciting creative possibilities posed by new
media, the danger presented
by the presence of myth in modern media is paramount, and must be considered
outside the mythic framework of industry, which reduces the
material world to a matrix of profit and risk.

shell

Mythology of Business Part 1: The Veil of Ignorance

Myth is so entrenched in the nature of business
that it is often overlooked within the advertising rhetoric of capitalism, even
if the building of a mythology is the centerpiece of all effective branding.  Myth may be encoded in any medium, but its defining characteristic is its
psychological function.

value

Crafting Your Business Values

Your work expresses who you are. Your vision is the big picture of
your business and your life. Crafting your values is step one is running a business.

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