An Industry Emerges: The Rise of Medical Marijuana

The market for medicinal cannabis was estimated to be $1.7 billion in 2011. Like health food and hip-hop, cannabis was going corporate. As a wave of newbies began to challenge the old guard, movement veterans recalled the days before Proposition 215. "A lot of people want to cash in but they don't have an appreciation of what it took to get here. They don't know the history."